In many instances Wi-Fi is now seen as an essential requirement when customers visit public venues and in earning their repeat custom. The time of being able to recoup your Wi-Fi investment through charging for the Wi-Fi service has gone, in the majority of cases and is now expected to be supplied free of charge.
However Wi-Fi can still come at a considerable cost to a public venue, not just in regards to the actual Wi-Fi equipment but also the laws (e.g. digital economy bill) and security measures to adhere to. The procedures of giving out passwords or having a time consuming login process to gain internet access as a measure to help secure the network, is not only a drain on the staff’s time but is also often seen as a real hassle to the customer too. These associated costs and little tangible reward has even deterred some public venues from providing customer Wi-Fi, which is a significant requirement to disregard. A recent survey actually shows that over 60% of people whilst out, search for free Wi-Fi which is a considerable market and this is something which cannot be ignored if venues are wanting to be successful.
KSLWireless offers a service, which not only adheres to the legal requirements but also enables a much simpler and quicker login process for the customer.The KSLWireless service enables the public Wi-Fi venue to quickly and easily gleam an array of powerful usable information about the user to help promote and better understand their customer habits to ultimately provide an enhanced service.